If there was a Greenwash of the Year Award, Bonaqua would surely win it hands down.
You know, the bottled water manufacturer has apparently reduced the amount of materials used for making its plastic bottles, as they tell us in their commercials, so now their bottled water is said to be an environmentally friendly product!
Even in places that lack clean water, water filters are preferable to bottled water because of the amount of energy, water and materials that need to be used to package it into a product that should essentially be free. Hong Kong’s water is clean enough to be taken straight from the tap – and people regularly do just that in parks where water fountains are provided.
The problem is people are too lazy to carry their own water bottles around, so they’d rather pay a few dollars for bottled water at the nearest convenience store. But these few dollars barely reflect the true cost of making that product. The diagram below, from the paper “Energy implications of bottled water” by P H Gleick and H S Cooley, shows where energy is consumed to make and transport the bottled water.
Can we afford to waste energy like that? Given the state of the planet, the only way to make these manufacturers account for the costs that they currently externalise with abandon is to introduce a tax that adequately reflect the true costs of wasting precious resources on a marketing gimmick.
The idea may seem radical just a couple of years ago, but isn’t anymore. Governments will have to introduce a carbon tax sooner or later – sooner if possible, as the carbon reduction they promised to make at the climate change summit in Copenhagen last December is so inadequate that world temperatures will rise by 3.5ºC by 2100 if nothing further is done.


